MILAN — Price-savvy fashionistas across Europe have had a secret weapon in stocking their closets with end-of-season designer digs: Yoox.com, which is now trying its hand west of the Atlantic.
In just under two years, the Bologna, Italy-based e-commerce site has become a leader in selling off-season women’s and men’s designer apparel and accessories, such as Marni, Yves Saint Laurent, Gucci, Prada and Balenciaga, among others, at reduced prices. Since it went live in September 2000, Yoox has delivered 150,000 units to more than 35,000 customers in 15 European Union nations and currently stocks some 200 designer brands. Now founder and chief executive officer Federico Marchetti is bringing the site to the U.S., where it has initiated testing. Marchetti expects the site to officially launch by yearend.
The company says it will charge American clients an $8 shipping fee for three-day UPS delivery. While many e-commerce sites have been forced to close their virtual doors, Marchetti expects Yoox to succeed because of its close relationship with and proximity to fashion houses.
"We take end-of-season merchandise and sell it in an environment that does not devalue the brand nor pose a competitive threat," Marchetti said, adding that the firm can afford to give clients special services, like reduced shipping prices, because of low overhead.
With an overall investment of just under $15 million (converted from euros at the current exchange rate), Yoox broke even in the second quarter of this year. Marchetti expects 2002 sales to reach $12 million and of that, 10 percent is earmarked for ad, marketing and public relations.
The Web site is part Pop Art, part design boutique, with research tools that allow users the option to search by brand, size or type of clothing.
Yoox’s staff of 40 is discerning with its choices and will reject merchandise sent by its suppliers that it deems too season-specific. Suppliers include fashion houses and multibrand boutiques.
"Our philosophy is that good fashion is timeless," Marchetti said. "So we really search out items that have a life span of more than one season."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty