Children’s apparel vendors attending WWDMAGIC are sticking with sure things by reinterpreting select bestsellers from their current fall season, as well as upcoming spring and summer.
Being recast with new silhouettes and trims are fake-fur coats, vests and shrugs; faux-leather pants, skirts and jackets; vests; plaids; tunics over bright-colored leggings or tights, and bloomers and fluffy petticoats with ruffles, tulle and crinoline. The current bohemian look is set to evolve into a more folkloric theme inspired in part by 18th-century French peasants and Czarist Russia.
“It’s all about reviving the classics with new attitude and value. That is what’s driving the business,” said Jamie Ross, a creative director and trend forecaster for The Doneger Group. By riding a trend over a few seasons, vendors can save money in design costs. The strategy also helps financially stressed families who still want to shop for what Ross calls “completer pieces” — fashion statements like shrugs, jackets or coats that relate to core wardrobes built over several seasons.
Ross said another key trend retailers have reported is school uniform skirts, shirts, pants, blouses and blazers as wardrobe staples that can be dressed up with mod shrugs, vests or leggings and skinny jeans in a “Gossip Girl”-inspired preppy look. For fall, designers will add ruffled blouses, jumpers with puckered pleats and cardigans to the trend.
“I can’t say enough about the cardigan,” Ross emphasized. She said knits are also slated for a new town-and-country haberdashery look, where blazers, in paisley, herringbone, tweed, velvet and pinstripes are expected to be signature pieces. Under this theme, designers plan soft, long-sleeve buffalo shirts in black and red, yellow, cobalt or white checks, worn with soft corduroy pants, skirts and jumpers.
Whimsical, fairy-tale dressing, popular for spring, is another trend to carry over for fall. “It’s a lot of mixing of romantic skirts and tulle and lace, tunics, beanies, pretty knit shrugs and a lot of leggings. It’s almost costume,” said Khalym Schell, a children’s fashion forecaster for Stylesight, New York.
Sweet all-American tomboy looks pairing jumpers, tunics and skirts with patterned and colored leggings and tights, are also expected to remain popular next fall, Schell said, adding that the most public fans of the tomboy look are Malia and Sasha Obama, the President’s daughters. “The girls have a casual style that is pretty, but it’s not girly,” Schell said.
The first daughters’ potential influence on the children’s apparel market also is not being overlooked by the industry.
“What they wear is what the world sees and I think will also influence young girls,” said Bernadette Reis, president and design director of Biscotti Inc. in Oakland, Calif.
On election night, Malia wore one of Biscotti’s special occasion dresses, a sleeveless red taffeta bubble-hem sheath bought at Nordstrom. Ever since, the dress has been in demand, along with other classic silhouettes and play clothes under the company’s Biscotti or Kate Mack labels, Reis said.
The black satin dress with crystal pleating worn by Sasha election night also has become a bestseller and staple for its producer, New York-based Gerson & Gerson. The dress is being recast with other fabrics, and its crystal pleating used in other designs. “It’s been a good dress,” said Kevin Gray, sales manager.
Rita Nakouzi, U.S. director of fashion forecaster Promostyl, said the Obama girls’ fashion influence will be seen throughout the tween market, and as they get older, will help shape what teen girls wear. “I see Mrs. Obama and the girls putting American sportswear in the spotlight again,” Nakouzi said, calling the first daughters’ relaxed style more accessible to American shoppers, in contrast to celebrity kids.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)