By  on February 3, 2009

With disappointing holiday sales lingering in buyers’ minds, expect back-to-school offerings at MAGIC to remain reserved in just about every category: price, depth and style. Many are citing “crossover” as their catchword in a market where young men’s shopping habits are in constant transition.


That transition will be reflected on the show floor this time as young men’s and streetwear vendors, along with S.L.A.T.E., MAGIC’s progressive streetwear area, move from their former home in the South Hall to a consolidated Central Hall locale. Activewear, outdoor, licensing, sourcing and Magia, the company’s new Latino-skewed show, will also be relocated.

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