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YSL Beaute Set to Launch Golden Gloss, 3 Flankers

YSL Beaute is buffing up its makeup offerings with Golden Gloss, a high-shine lip gloss line that will bow in April.

NEW YORK — YSL Beauté is buffing up its makeup offerings with Golden Gloss, a high-shine lip gloss line that will bow in April.

The formula, noted Maggie Ciafardini, the brand’s U.S. chief executive officer and managing director, includes lip-conditioning and shine properties. The lip-conditioning formulas come primarily from three active ingredients: hydracaps, said to provide continuous hydration; precious oils, including Nigelle and Camelina oils, said to nourish the skin on the lips, and rice bran extract, which is said to combat free radicals and protect the skin on the lips from premature aging.

Shine is said to come from Glossy Film, a proprietary synthesized polymer that is said to strongly reflect light and act as a color-fixing agent; mother-of-pearl flakes, whose shape is said to give lips a higher gloss level than traditional nacres, and 24-karat gold powder, which contributes additional shine. The line will include six shades — Simply Gold, Golden Praline, Golden Pink, Golden Fuchsia, Golden Copper and Golden Plum. Each will retail for $25.50.

While Ciafardini wouldn’t comment on projected sales or advertising spending for Golden Gloss, industry sources estimated they would do about $2 million at retail in their first year on counter in the U.S.

As well, YSL Beauté plans to add three limited-edition flankers to existing scent brands this spring.

Opium Fleur Imperialé Eau de Orient combines Opium’s signature amber-vanilla-wood notes of the original with mandarin, apricot, neroli, jasmine and carnation notes. A 3.3-oz. bottle will retail for $52. YSL Paris Eau de Printemps Roses Des Vergers, which joins the YSL Paris scent family, combines that scent’s signature rose notes with cherry blossoms, cyclamen, pear tree blossoms, sandalwood and musk; a 4.2-oz. bottle will retail for $47. The company’s Baby Doll fragrance franchise will add Baby Doll Lucky Game, which combines the original scent’s signature grapefruit and rhubarb with notes of lily of the valley, black currant, grenadine and white peach. A 1.6-oz. eau de toilette will retail for $49. Baby Doll Lucky Game will be exclusive to Sephora; the additions will be available in the brand’s full fragrance distribution. The brand’s color cosmetics are in 220 department and specialty stores in the U.S., while its fragrances are in 2,200 doors in the U.S.

This story first appeared in the February 17, 2006 issue of WWD.  Subscribe Today.

All three limited-edition scents will be available in May.

In other YSL Beauté news, Ciafardini has promoted Tab Judd, formerly regional sales director for the central U.S. region, to the position of vice president of sales for the fragrance division, whose brands include all of the YSL scents as well as the Boucheron, Alexander McQueen, Oscar de la Renta, Stella McCartney, Van Cleef & Arpels and Ermenegildo Zegna scent brands. He replaces Charlene Holt, who resigned in December. Judd will report to Ciafardini.