NEW YORK — Watches are a red-hot category these days and David Yurman is seizing the moment to build up its timepiece business.

The namesake New York jewelry and watch firm today plans to cut the ribbon on the 2,100-square-foot headquarters of its new subsidiary in La Chaux-de-Fonds, Switzerland, which will facilitate the development, production and distribution of David Yurman timepieces.

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