KING of PRUSSIA, Pa. — With a $2.95 lipstick promotion filling up the front display window, Yves Rocher opened its first U.S. store last week in a 1,200-square-foot corner locale, here at one of the largest shopping centers in the country.

If the experiment goes well, Yves Rocher will likely follow with shops in Houston, New York, the Mall of America in Minneapolis and somewhere on the West Coast, according to Debbie Hicks, vice president for image and brand marketing for Yves Rocher. Executives expect the unit to ring up retail sales of $500,000 by yearend.

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