NEW YORK — Yves Rocher will be trying its hand with American malls.
The French beauty company will open its first U.S. store on May 8 at the King of Prussia Mall in Pennsylvania. With a base in skin care and a natural-ingredients approach, the company will launch the 1,200-square-foot space with some 20,000 stockkeeping units. As an introduction to area consumers, Yves Rocher set up an exhibit and passed out product samples at the Philadelphia Flower Show in March.
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