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A dedicated fashion flock braved 95-degree temperatures Sept. 5 at a construction site to see a preview of Stanley Korshak’s fall men’s designer collections.
This story first appeared in the October 10, 2002 issue of WWD. Subscribe Today.
Though the locale at the unfinished Hotel ZaZa lacked adequate air conditioning, about 800 people gaily sweated it out at the party in the bare lobby. All the exposed sheet rock, spackling and bare light bulbs was more amusing than anything else — especially when viewed through a glaze of Moët & Chandon bubbly.
Show stylist Jan Strimple worked wonders with the space, marking a runway on the raw concrete floor with black and yellow caution tape and sending out models in tool belts and hard hats to clear the crowd off the runway before the fab fashions were trotted out.
“It was planned to be a construction-themed party all along, but my concern was it would be more raw than anticipated,’’ admitted Jim Farr, a vice president at Korshak who coordinated the party with co-sponsors Papercity magazine and Hotel ZaZa. “I mean, they had to pour temporary concrete as an entry way. But they got more windows in there in one day than I’ve ever seen anybody do. I was really nervous, but it turned out to be a great evening.’’
The Mediterranean-style hotel, which has been touted as a luxurious inn that will be chic but not snooty, is slated to open Nov. 12. “It’s going to be all can-do service —‘How high can I jump?’’’ said ZaZa developer Charles Givens.
Farr said that Korshak has drawn unexpectedly high attendance to its parties this season, which he viewed as a positive sign.
“Fall business is great — I’m so excited, but I don’t want to be cocky about it,’’ he said. “But all of the indicators are that people want to feel good and look good and are ready to have a good time again.’’