SHANGHAI — Ermenegildo Zegna’s centennial celebrations, which began this spring in Italy, made their way here this month.

“China deserved such an event and such an investment from our side,” Paolo Zegna, the company’s chairman, said during a cocktail party to fete the brand’s recently opened flagship here. “We have given a lot to China in terms of training staff, establishing a different standard in retailing, in the image of men’s wear and with fashion in general.”

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