MILAN — Italian fashion house Ermenegildo Zegna is broadening the brand’s global reach this spring with the launch of the brand’s first men’s fragrance, Essenza di Zegna.

The scent — developed, produced and distributed in a partnership with YSL Beauté — was introduced here at the gilded Villa Necchi, once owned by an eccentric sewing machine heiress who bequeathed the house to FAI, an organization that promotes Italian ambience and culture. Anna Zegna, a granddaughter of the designer, said the reason behind holding the launch in Villa Necchi was because the marble entrance, high ceilings, architecture and, in particular, the smell reminded her of her grandfather’s house.

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