Skin cancer specialist Marko Lens is applying his research on premature aging to the new skin care line Zelens Skin Science, which is scheduled to launch at Space NK's Soho store this month.
Designed to combat premature aging from free radicals generated by environmental factors like pollution, UVA light and stress, Zelens' Day, Night and Eye creams contain SPF 15. Available in regular and extra rich formulas, the creams are composed of 20 active ingredients, extracts and antioxidants, 14 of which include vitamin C and E, alpha-lipoic acid and coenzyme Q10. Inspired by a Japanese herbal medicine known as Kampo, the formulas reduce fine lines and wrinkles, repair oxidative cellular damage and rejuvenate the skin.
"It's rare to find a formula that contains so many antioxidants in a hypoallergenic form, allowing a synergistic effect on all ingredients," said Lens, who added that the cream's proprietary liposome delivery system increases the skin's absorption of active ingredients
With "Zen-like" packaging designed by Anouska Hempel, the creams contain a fragrance taken from Shiso extract, a Japanese mint leaf known for its antioxidant, anti-inflammatory and anti-allergenic properties.
Zelens is designed for women of all skin types in their 20s. The brand is intended as a preventative measure for consumers with early signs of aging and those who need both protection and repair.
A 15-ml. Zelens Intensive Triple Action Eye Cream will retail for $160, while a 50-ml. Zelens Extra Rich Cellular Reconstruction Night Cream will be available for $250. Ten percent of the proceeds will be donated to the skin cancer research Lens conducts at Kings College in London, where he is a professor.
Although Zelens doesn't launch until later this month, it has been available in the U.K. in eight Space NK stores since early May. The line will also be sold in Italy, Spain, Switzerland, Hong Kong, Japan, Korea, Taiwan and Singapore. In addition, Zelens will be available on the company's e-commerce Web site, zelens.com. The line will also be launching in Italy in about 25 doors in high-end specialty stores and boutiques. According to Lens, the company is planning to expand into Australia, Turkey and Russia by the end of next year.
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