The women’s fragrance is due out later this year.
The donation represents 100 percent of profits, or 16 percent of sales, to be made on the day that the United Nations has designated as International Day of Yoga.
Two value-oriented brands bring e-commerce to consumers.
IEG will show with Emerald Exposition’s Premier show, launching in 2019.
The rapper, DJ and producer has designed a capsule collection featuring art by Nina Chanel Abney.