A GLOBAL BOOST: DHL and IMG Fashion have launched DHL Exported, a program aimed at assisting designers who are already successful locally to gain momentum internationally. Designers apply and choose a fashion event: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo.
A committee of regional experts in each market will review applicants to decide who demonstrates the most promise. DHL will then sponsor a chosen designer for two consecutive seasons at each of the four fashion weeks. Designers will receive a guaranteed spot on the schedule along with a funded and produced runway show. DHL will underwrite all logistics costs of producing the collection, including international shipping and exporting of fabrics and supplies, as well as exporting the collection to one of the four cities for the show.
This story first appeared in the February 5, 2014 issue of WWD. Subscribe Today.
IMG will accept applications from Feb. 17 through April 2 at dhlexported.com. Finalists will be chosen in April for committee review, and winners will be revealed in May.