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Kardashians Launching Hair Line With Farouk Systems

The Kardashian Beauty line will feature styling products, tools and accessories.

Items from the Kardashian Beauty line.

A HAIRY DEAL: Kourtney Kardashian, Kim Kardashian West and Khloé Kardashian are teaming with hair-care company Farouk Systems Inc. to create Kardashian Beauty, a hair line that will feature styling products, tools and accessories. The Kardashian Beauty line is scheduled for a spring debut. “We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual hair-care needs,” said the Kardashian sisters in a joint statement. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market.”

“The partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,” said Basim Shami, chief executive officer of Farouk Systems Inc. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs.”

This story first appeared in the August 7, 2014 issue of WWD.  Subscribe Today.

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