HIP TO BE SQUARE: French fashion house Hermès, famed for its silk squares, has teamed up with designer Marc Berthier to launch a square watch dubbed Carré H. Generally considered a hard sell by the watch industry, square watches are a relative rarity.
Creative director Pierre-Alexis Dumas said the case, made from lightweight titanium, had been softened thanks to the use of rounded angles, while the dial featured interlocking squares designed to draw the eye. “I know from experience, having worked for years on silk squares, that if you don’t create a dynamic within a square, it becomes boring quite quickly,” he explained. “These small nuances and details mean the object is not static.”
The Carré H will be available in a limited edition of 173, which is the number of years since Hermès was founded in 1837.