Diane von Furstenberg Opens First Accessories Shop

The shop is located in the gallery space of DVF headquarters at 440 West 14th Street in Manhattan.

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ACCESSORIES ACCESS: The first Diane von Furstenberg accessories shop opened last week in the gallery space of DVF headquarters at 440 West 14th Street in Manhattan. Located just steps away from the High Line in the Meatpacking District, the accessories shop windows are decorated with fluorescent lips — a DVF signature — and mannequins wearing different iterations of the iconic wrap dress. Lipstick lips are also used on the walls like wallpaper. There’s pink carpeting and a heart-shaped pouf covered in a black-and white print.

The pre-fall accessories collection is sold at the shop, including the weekend-ready On the Go Tote and 440 Top Handle Satchel, which was notably carried by Beyoncé. Mini bags such as the quilted Milo and the 440 Mini are also sold, along with small leather goods such as iPhone cases, wallets and wristlets. The designer’s chunky sandals and wedges are displayed on metal and glass fixtures. “Accessories are really important to the company and this is the first shop we have dedicated to only accessories,” said Diane von Furstenberg. “We thought it was a great way to highlight our favorite styles…and to celebrate summer.” Von Furstenberg published a map of the High Line listing her favorite stops along the stroll. It’s available at the store and on the designer’s Web site.

This story first appeared in the June 26, 2013 issue of WWD.  Subscribe Today.

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