TRACKING COOL: “This already smells like cool from far away,” noted a guest walking towards the crowd in front of Acne Studios’ new Berlin flagship on Friday evening. Scenesters like Aino Laberenz, Justin O’Shea and Veronika Heilbrunner gathered for the opening that was catered by culinary starlet and Dottir chef Victoria Eliasdóttir (who happens to be artist Olafur Eliasson’s sister) and culminated with a party at the Victoria Bar across the street.
The 2,800-square-foot space in the city’s gallery district on Potsdamer Strasse boasts a sleek stainless steel interior enlightened by light tubes. It carries the Swedish brand’s full ready-to-wear collections for men and women.
“When we came to Berlin ten years ago, we opened our first store in Berlin’s Mitte district with Andreas Murkudis. We looked for a new space in the same area, but then this space near Andreas Murdudis’ concept store became available. There aren’t really any fashion stores in this neighborhood, but he is here and there are a lot of galleries. We felt that we could do something off the beaten track from the normal fashion customer,” Acne Studio’s executive chairman Mikael Schiller told WWD.
Another boutique in New York is slated to open next week.