PORTRAIT SERIES: For its latest ads, Acne Studios commissioned Italian photographer Paolo Roversi to capture a diverse crop of artists and writers wearing looks from the spring 2017 collection.
The campaign — a celebration of diversity in a particularly tense climate for international politics — features various creatives including Fatima Al Qadiri, the Kuwait-born musician and artist; Hayv Kahraman, the Iraqi-born, Sweden-based artist; Sadaf H. Nava, a New York-based performance artist born in Iran; Yasmina Benabdelkrim, a Paris- and New York-based stylist; Negar Azimi, a New York-based editor; and Golshifteh Farahani, an Iranian actress, musician and singer. It will be displayed outdoors in New York, Milan, Paris and Hong Kong.
“We preferred not to work with models for this campaign, but rather with women in creative professions such as art and music,” said creative director Jonny Johansson. “We had a vision of finding a strong and creative group. One name lead to the other and at the day of the shoot we realized that they all knew each other…This collection is about openness and looking out into the world.”
Acne Studios’ spring collection will launch in stores and on acnestudios.com this March.