The Jude Blame's visual in Adidas store in Paris


ADIDAS TIE-IN: Adidas and Judy Blame celebrated their editorial partnership on a fanzine earlier this week in Paris.

The German sporting goods maker had supported the 56-year-old British creative to put together “Riot,” which also served as a catalogue for his recent “Judy Blame: Never Again” exhibition at the ICA in London. In it, the Adidas logo gets morphed into a crown and festooned with safety pins — very much à la Blame.

“It’s a bit like one of my sketch books,” Blame told WWD, referring to the fanzine, at an event earlier this week celebrating at No. 42, Adidas’ concept store and events space showcasing its myriad lines in the Marais district.

A sketched image of Queen Elizabeth II with a skull and a safety pin graces the cover. “I wanted it to be what was my journey. I was a young person who ran away from home because punk rock happened,” Blame said. Inside, there’s a poster of Gazelle shoes that were customized by Blame with buttons and safety pins.

At the event, a limited edition of an Adidas Originals T-shirt that was created for the occasion and the fanzine were available for purchase for 50 euros and 15 euros, or $56 and $17 at current exchange, respectively. Proceeds went to St. Mary’s Hospital More Smiles Appeal, a charity organization.

Photographer Jean-Baptiste Mondino popped by the event. “[We] work on the non-commercial jobs. Our creativity together is really impulsive,” Blame said with a laugh.

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