Adidas Originals will mark the opening of its first Italian flagship on April 30 with an artistic installation.

Located in the hip Corso Como area, the two-story, 2,153 square-foot store will host an exhibition of the works realized by seven Milanese emerging artists from different areas. They gave their personal interpretations of the Manifesto which Adidas Originals created for the Milan’s flagship.

The unit, which features the same concept unveiled in London, Berlin, Shanghai and Seoul, carries the Adidas Originals main collections, along with the most exclusive products realized in collaboration with various designers and brands, including Jeremy Scott and Neighborhood. Adidas Originals already operates a small boutique in Milan on Piazza San Babila.

“The new flagship format has demonstrated it is able to give an additional impulse to our successful story all over the world. These stores enable us to offer new, captivating experiences to our customers, but also to get closer to the cities where we are present,” said Adidas Originals general manager Arthur Hoeld. _ Alessandra Turra.

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