GAME OVER: All good things come to an end.
The agreement between the two parties began on July 1998 after previous partnerships, and was scheduled to run until 2023.
AC Milan released a statement on Tuesday thanking the German company for “the consolidated relationship,” which saw Adidas’ trademark three stripes shine on the club’s signature red-and-black jerseys during 12 trophy ceremonies, including two UEFA Champions League titles; one FIFA World Club Cup; two European Super Cups; three Italian League titles; three Italian League Super Cups, and an Italian Cup.
AC Milan also said a new sponsor will be named, starting from July 2018. The club confirmed it has already signed a new deal “with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership” but will disclose details only “in the coming months.”
The Milanese soccer team has recently changed its style partner, launching a collaboration with Diesel last year. As part of the agreement, the Italian fashion label became AC Milan’s official off-the-field uniform supplier, succeeding Dolce & Gabbana.
Designed by Andrea Rosso, Renzo Rosso’s son and creative director of Diesel licenses, the current off-field looks sported by the club’s players and staff feature a pattern combining camouflage and flames, which is splashed on a jacket worn with skinny jeans.