DESERT OASIS: High-end lingerie brand Agent Provocateur opens its first U.S. outlet store Saturday at the Desert Hills Premium Outlets in Cabazon, Calif.
The company, founded by Vivienne Westwood’s son Joe Corre and Serena Rees, will have a 1,000-square-foot store carrying lingerie, swimwear and accessories. The company’s line is carried in a mix of company stores in addition to retailers such as Bloomingdale’s and Saks Fifth Avenue.
The Simon Property Group Inc.-owned center has positioned itself as an upscale outlet attracting regional visitors and tourists alike, scouring for deals from luxury labels, on their way into or coming from Palm Springs and the rest of the Coachella Valley.
The center in the spring of 2014 completed a $100 million expansion that added about 146,000 square feet to its footprint, along with refreshed landscaping and a 1,100-square-foot parking garage. The additional square footage also came with the opening of the first Alexander McQueen outlet in addition to CH Carolina Herrera, Fendi, Maje, Sandro and John Varvatos to the expansion.
Among the other high-profile names that make up the Desert Hills roster of more than 180 tenants are Balenciaga, Bottega Veneta, Theory, DVF, Ermenegildo Zegna, Rag & Bone and All Saints.
Brioni is expected to bow at the center in early fall.