Agnona's "Await" short movie


Agnona is celebrating Luchino Visconti with a short movie staging the brand’s fall 2016 collection.

Called “Await,” it was directed by Ferdinando Cito Filomarino, a descendant of Visconti, who filmed model Malgosia Bela in Milan at prestigious Portaluppi apartment inside the Casa degli Atellani, which included Leonardo da Vinci’s Vineyard. The plot is inspired by “Il Lavoro,” the episode directed by Visconti part of Sixties’ legendary film “Boccaccio ’70.”

“To tell the story of the Agnona collection, I wanted to use film language that recalls, with its narrative, its technique and its lighting, the golden years of Italian cinema. I wanted it to be a short movie and not a video — an in-depth story on the uniquely Italian lifestyle that brings to life a dream,” said Agnona creative director Simon Holloway. “Agnona is the protagonist of this dream come true: Its DNA comes from the glamour of noble fibers and research of innovative fabrics that make for minimalist elegance and timeless style. This luxury comes to life in the film through the timeless beauty of Malgosia Bela.”

The luxurious atmosphere of the location creates a captivating contrast with the elegant, effortless simplicity of the pieces designed by Holloway. These include a double-faced cashmere coat worn over a high-waisted pencil skirt and a draped top, all worked in a feminine color palette of beige and pale pink tones.

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