ALL ABLOOM: Lancôme asked 20 top photographers to look through rose-tinted glasses, and the result — a striking series of floral images — is now on display at Galleria Carla Sozzani, inside fashion hub 10 Corso Como. The traveling “Rôses by…” exhibit will be in Milan until May 1 before moving on to Berlin, Madrid, Tokyo, Dubai and Tel Aviv.

At a celebratory cocktail gathering April 26, photographer Tom Munro said he decided to pursue a French surrealist vibe for the project. “I started taking pictures of roses as still life images,” he said. “Then I started sandwiching them with a picture I took many years ago, before solarizing à la Man Ray.”

This story first appeared in the May 2, 2012 issue of WWD.  Subscribe Today.

Other participating photographers included Patrick Demarchelier, Brigitte Lacombe, Sølve Sundsbø and Koichiro Doi.