ALL FOR ONE: Mugler’s creative director, Nicola Formichetti, is taking his relationship with the online world to another level with crowdsourcing: inviting his followers to shape the Mugler men’s collection he is to present in Paris on Wednesday. On Monday, he commenced four days of nonstop live-streaming on Facebook, giving a bird’s eye view on preparations for the show — hair and makeup tests, set checks, rehearsals — and its denouement. “Showing everyone the craziness just makes sense,” Formichetti said in an e-mail exchange. “They want to be a part and see the madness, and honestly I wouldn’t mind having a million little stylists giving me their input. It feels totally next level for us.”
Postshow interviews and the showroom setup are among activities to be featured the day after the show.
This story first appeared in the January 17, 2012 issue of WWD. Subscribe Today.
Although Lady Gaga soundtracks and tattooed zombie models were the focus for his first two men’s outings for Mugler men, Formichetti said his main focus this season was “creating new luxury clothing for a new generation.…Working with a team towards a goal feels much more modern.”