“We believe that brand awareness is already strong among the Turkish customer who already shops with us both in U.K. and the Middle East,” AllSaints chief executive officer William Kim told WWD. “A presence there is an essential element of our ongoing international growth, and the best way to approach this expansion was to partner with Beymen.
“We have worked on a five-year rollout plan in partnership with the Beymen Group that includes four freestanding stores and four concessions,” added Kim. “Beymen will also represent our collections within their key multibrand stores across the country.”
The first stores to open include a 498-square foot men’s concession and 602-square foot women’s concession at the WePublic department store in Istanbul. The stores will carry the fall 2016 line, including women’s wear, men’s wear and accessories.
Keeping with the AllSaints look, the stores feature bespoke fixtures including concrete walls, handmade industrial display showcases and various seasonal projects designed by the brand’s in-house team.
Launched in 1994, AllSaints operates 180 stores, franchises, concessions and outlets in 20 countries globally.