Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
- Parsons Alumnae Gear up Collective for Fashion Studies Academics
- H&M Sets Summer Pop-up Shop in East London
- Beauty Takes On Fashion at Couture Week
More Articles By
ALPHA BET: Jewelry designer Solange Azagury-Partridge launched Alpha, her debut men’s collection — all black and yellow gold with emerald insets — with a little help from “Avengers” actor Mark Ruffalo. He appears in a short film for the line, and does the voice-over, too, reciting the Rudyard Kipling poem “If.” As he paces around home, fiddling with his Alpha jewelry, it becomes clear that he’s in the doghouse following a row with his other half. When he tries to enter the bedroom, a sharp exchange follows and he winds up riding the sofa for the night. “I think Mark has such a great voice,” said Azagury-Partridge, whose own voice made a cameo as that of the angry female. And the moral of the film? “No matter how Alpha male you are, it’s the woman who is in control of things,” she said.