Joseph Altuzarra’s label is primarily known as a ready-to-wear house, though the big picture is shifting. Kering’s minority stake in the business, taken in 2013, has enabled Altuzarra to pursue a budding leather-goods business — shoes launched for resort 2015, with a successful handbag collection following for fall 2015. The company is eager to tap into its accessories potential, making the bags the center of its fall campaign.
“We wanted to focus telling our leather-goods story in tandem with rtw as we really believe in growing this segment of our business as a separate, yet integrated pillar of the brand,” said Altuzarra.
Photographer Robin Broadbent shot still life compositions of three bags from the fall Ghianda collection: the burgundy saddle mini and shoulder bags and the mahogany knot saddle bag. Thomas Lenthal art directed the compositions of bags photographed with fall foliage in glass vitrines.
This is Altuzarra’s first leather-goods/accessories campaign. Previously, the brand did a campaign for the fall 2013 collection. The fall campaign will appear in print editions including Town & Country, CR Fashion Book, System, Angeleno, Manhattan, San Francisco and C Magazine and it also will run digitally on sites such as NYMag.com/thecut.