WALK THIS WAY: Husband-and-wife team Amber and Giovanni Testino are today launching a digital initiative aimed at addressing environmental concerns as the United Nations Climate Change Conference stars in Paris today.
The Testinos have rallied fashion industry friends including Giovanni’s brother Mario Testino, Mert Alas, Charlotte Tilbury, Natalia Vodianova, Elisa Sednaoui and Jefferson Hack to film themselves walking and post the videos on Instagram with the message and hashtag: #COP21 Paris Climate Action Now! #ClimateCatwalk #ClimateMarch while tagging friends to encourage them to post.
The Testinos had originally planned to join a rally on Nov. 29 in Paris, but it was canceled due to the terrorist attacks in Paris earlier this month. As a result, participants in the digital project are required to be filmed walking from left to right using their iPhone so that the final video uploaded to Instagram, will resemble a lineup of models on a catwalk, walking toward a sustainable future.
“We thought, why don’t we reach out to people in our industry and call them to be part of an online march? If people don’t wake up and say something about this or do something about this, we’re going to miss the chance and it’s going to be too late,” Amber Testino said.
“The idea is that you frame yourself walking from left to right, facing forward as if on the catwalk. It’s a strong graphic and it’s something that’s really meant to be fun and speaks to as many people as possible. It’s meant to get the attention of the leaders and say that we expect action.”
She added: “Everybody just embraced it and the response has been immediate and really strong. It’s an amazing thing for everyone to come together, and it’s our biggest group production ever, and one that everybody feels most passionate about. We do believe that the time is now.”
The initiative, #ClimateCatwalk, is supported by the Art Partner agency, which is run by the Testinos, with a roster of clients including Mert Alas and Marcus Piggott, Terry Richardson, Willy Vanderperre, Lucinda Chambers, Melanie Ward and Anthony Turner.