ROCKING THE LOOK: American Eagle Outfitters is going on the festival circuit. The teen apparel retailer said Friday that it will be the official fashion partner of the Budweiser Made In America music festival. The festival will take place simultaneously during Labor Day weekend at Grand Park in Los Angeles and Ben Franklin Parkway in Philadelphia on Aug. 30 and 31. Kanye West will headline in both cities, first in Philadelphia along with performances by Pharrell and Rita Ora. He’ll then topline the final night in Los Angeles with Iggy Azalea, Imagine Dragons and John Mayer, among other performers.
“Jay Z has brought together the most culturally influential and uniquely talented music artists of today at the Budweiser Made in America festival,” said Michael Leedy, chief marketing officer of American Eagle Outfitters. “The combination of American Eagle Outfitters with the Budweiser Made in America festival celebrates the best in American music, festival style and individuality. We are thrilled to be the official fashion partner and share the pulse of American music with our customers.” American Eagle said its heritage plaids, crop tops, signature denim in updated washes such as the distressed Festival Shortie are the essence of festival style. There’s also the latest Sky High rises, Denim X, overalls and flowy dresses. The fall collection will also offer a nod to Budweiser Made In America with exclusive men’s and women’s t-shirts sold on both coasts at the festival and online. All festival proceeds will be donated to the United Way.