GETTING EDUCATED: American Eagle Outfitters is participating in a new public awareness campaign launched by First Lady Michelle Obama on Monday that seeks to encourage students to continue their education beyond high school.
Obama unveiled the “Better Make Room” campaign with the aim of targeting Generation Z, specifically people aged 14 to 19, and compelling them to continue their education after high school, whether it be in a professional training program, a community college or a four-year college or university.
The First Lady’s program, part of her broader “Reach Higher” initiative, will bring together 20 social media, business and nonprofit partners in helping launch bettermakeroom.org. It is being touted as a place where students can get information on signing up for SAT and ACT exams to completing college applications. The Web site will also feature stories of students sharing their stories about going to college and setting goals.
American Eagle will feature the Better Make Room campaign on its digital billboards in Time Square and reach out to the targeted audience across its social platforms, according to the White House.