MILAN — Andrea Guerra, the former chief executive officer of Luxottica Group SpA, has joined the board of Coach Inc., bringing its membership to nine.
 
“We are extremely pleased that Andrea Guerra has agreed to join our board,” said Coach ceo Victor Luis on the American brand’s Web site. “As Coach continues its transformation into a modern luxury lifestyle brand, Andrea’s extensive exposure to a wide variety of best-in-class brands and his broad retail and international experience will prove valuable to our team.”

Guerra left Italian eyewear giant Luxottica in September, after a 10-year run. Prior to that post, he was ceo at leading Italian white goods manufacturer Merloni Elettrodomestici. In December last year, he was appointed Senior Strategic Advisor for Business, Finance and Industry to Italian Prime Minister Matteo Renzi. Guerra was part of Renzi’s entourage during his recent trip to Australia for the G20 meeting and is expected to function as a liaison with the industrial world, zoom in on problematic situations and offer solutions. Guerra is also a member of the steering committee of Strategico Italiano SpA, the holding controlled by Cassa Depositi e Prestiti (CDP), a joint-stock company under public control.

In November 2012, Qatar Holding LLC, a global investment firm founded by the Qatar Investment Authority in 2006, and Fondo Strategico Italiano created a venture, IQ Made in Italy, with the goal to invest in Italian brands. Guerra also serves on the board of hearing-aid firm Amplifon SpA and Ariston Thermo SpA, a leading manufacturer of domestic appliances.
 
 “I am excited to be joining the board of directors of one of the most respected brands in the world,” said Guerra. “I look forward to supporting Coach and its strategies to transform into a leading luxury lifestyle brand.”

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