BACK IN SHANGHAI: In what could be a highlight of the upcoming Shanghai Fashion Week, Swedish designer Ann-Sofie Back will be presenting a recap of her fall collection shown in London, as well as looks from her diffusion line Back. “I think this is the right time for us to try to meet and expand our customer base to China, and in particular Shanghai,” said the designer.
Vivienne Westwood, Karl Lagerfeld and Jean Paul Gaultier have made appearances at the event in past years, but Shanghai Fashion Week, which runs April 8 to 13, is still a mostly local event.
This story first appeared in the April 5, 2010 issue of WWD. Subscribe Today.
Back will also in town for “Swedish Fashion – Exploring a New Identity,” an exhibition featuring 13 of the country’s new wave of fashion designers, including herself. It will be on view at Shanghai’s River South Art Center from April 9 to May 13 before going on to Beijing.