SURF’S UP: It was a sea of boho chic as Anna Sui and O’Neill celebrated their 12-piece spring collection at a launch party Thursday in Orange County.
Anna Sui for O’Neill rolls out in Sui’s SoHo flagship, O’Neill stores, Tilly’s and Macy’s among other retailers Friday, following about a roughly year-long process planning the spring collection.
“It’s such a good fit for both of us,” Sui said. “Both of us excel in prints and they were good at taking my touches of lace or crochet and adapting it for more of the surf lifestyle, but anyone could also wear them in the city.”
Flowing dresses mixed with crocheted bathing suits and twists on some of Sui’s popular prints mark the collaboration, with all pieces retailing for under $100.
Anna Sui for O’Neill infuses more gypsy-inspired detailing, darker colors and embroidery for fall with the designer’s favorite piece being a romper.
The collaboration marks the first time O’Neill has worked with a major designer, according to design director Rachael Hill, and it looks to perhaps be the catalyst of more.
The company is now in talks with another women’s designer on its next collaboration, Hill said.