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ANTIBULLY BANDWAGON: Rachel Roy has designed two T-shirts that are being auctioned off to support “Bully,” The Weinstein Co. film playing in theaters. Bidding began Friday at $100 on charityfolks.com/Bully, with proceeds going to Facing History and Ourselves, a nonprofit organization that provides bullying prevention training for educators and administrators.
“As a designer, I have the luxury of being able to create a product that lets people express themselves,” said Roy. “These Ts do exactly that. They get the message out loud and clear that bullying is a critical issue that needs as much attention as possible.”
This story first appeared in the May 30, 2012 issue of WWD. Subscribe Today.
Others who have helped get the film’s message out include Justin Bieber, Ellen DeGeneres, Meryl Streep and Tommy Hilfiger.