MILAN — There is yet another gap on the calendar of the June edition of Milan Men’s Fashion Week. Antonio Marras will combine his men’s and women’s spring collections, holding one single show during Women’s Fashion Week in September here. “I think it is time…,” the designer said. “After all, the two collections are increasingly the sides of the same soul that mutually complete each other. In harmony with the times, I am sure this step will help to represent my universe even more, without borders and sectors.”
Marras is not new to showing some women’s looks during his men’s shows.
The Sardinian designer underscored he will not change his production schedule in order to respect both production and creativity. “It would be impossible, given our exclusive fabrics and prints,” emphasized Patrizia Sardo Marras, president and chief executive officer of the fashion company. The summer collection will be sold in June and delivered starting in November.
“We had been mulling this idea for a while,” added Sardo Marras, who is also the wife of the designer. “It would be more logical to show both in January and June as the periods are commercially more important,” she said, hopeful “more powerful and bigger companies” may eventually contribute to such a shift.
Fashion shows are the brand’s “sole tool of communication, not really aimed at buyers only. For Antonio, they are fundamental — like a film, they summarize our world, from the characters to the sets and the soundtracks. They are short stories told our own way and September is more important for the shows, as they draw more attendees, not only the men’s [press and retailers],” she explained.