Anya Hindmarch's "Yalla" sticker to mark the opening of her first store in Saudi Arabia


RIYADH, SET, GO: Anya Hindmarch will open her first Saudi Arabian store at the luxury shopping mall inside Riyadh’s Kingdom Centre next Tuesday, Aug. 16.

The space, which measures 1,346 square feet, will be the brand’s 46th store. The interiors are inspired by the designer’s “Do Computers Dream When They Sleep?” fall runway show at London Fashion Week in February, and it will launch with the first delivery of that collection.

Furniture designed by Martino Gamper sits alongside London-based artwork from Julie Cockburn and Ryan Callanan, whose smiley face sculpture is the store’s signature.

Hindmarch and Gamper have collaborated before: After reading Gamper’s book “100 Chairs in 100 Days,” Hindmarch fell for the Italian’s off-kilter aesthetic, and asked him to design pieces for some of her shops.

Gamper, a northern Italian designer who is based in London, uses reclaimed materials, such as wood and formica, to create new furniture.

“We have a lot in common — a sense of humor, craftsmanship and obsession with design,” said Hindmarch of Gamper earlier this year.

Gamper has been making tables, chairs and workstations for Hindmarch’s specialist leather embossers, who work at some of her stores.

Hindmarch’s fall collection was luscious and filled with fur and pixelated patterns galore across bags and coats, a category she’s expanding this season.

Bags, in leather, crocodile and python, were digitally remastered, covered in repeating square or starburst patterns or Legolike squares, in shapes including a little crab.

For the Riyadh store opening, Hindmarch has created a sticker that spells out “Yalla” in pixel-shaped crystals. Yalla is a common term in the Middle East that means, “Let’s go!”

The designer, who counts Mayhoola for Investments as one of her backers, opened a concession last year at Tryano, Chalhoub Group’s concept store at Yas Mall in Abu Dhabi.

The brand’s next store opening will be in 2017, although the company did not provide further details. Hindmarch will be visiting the new stores next year to mark the openings.

Anya Hindmarch currently has 150 wholesale accounts including Barneys, Bergdorf Goodman, Net-a-porter and Colette.

load comments
blog comments powered by Disqus