APPLE SEED: Could Apple be angling for an address on Manhattan’s Upper East Side? There are rumors that the tech company wants to roost with fashionable names such as David Webb, Milly and Ralph Lauren. According to sources, Apple is circling 940 Madison Avenue near 74th Street, a former 1921 bank building that’s now home to VBH. The store has 4,000 square feet of space on the ground floor, 4,000 square feet in the basement and a 1,000-square-foot mezzanine.
V. Bruce Hoeksema, designer and owner of VBH, the Rome-based luxury brand, hired Peter Marino to transform the space with his signature luxurious style. Apple, no doubt would renovate the space in line with its sleek minimalist aesthetic. “We’ve made no announcement about a store in that location,” said an Apple spokeswoman.
This story first appeared in the April 29, 2014 issue of WWD. Subscribe Today.