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PAJAMA GAME: Lingerie designer Arielle Shapiro of the Ari Dein brand has entered into a collaboration with W South Beach & Residences to create an exclusive pajama set that will be featured at the Miami hotel in July. This is the first time the luxury breach front hotel will be doing a collaboration of this nature with an innerwear designer. Guests checking into one of The VIP Suites will take home a complimentary pair of the Ari Dein for W South Beach pajamas, while a limited quantity will sold at The Store at W South Beach and WHotelsthestore.com for $165.
The PJs of 100 percent cotton will be rendered in a deep heather-gray tone with bright pink contrast piping and covered buttons. Like all of Dein’s designs, the PJs will be handmade in New York and will feature a short-sleeve button-down top with a matching pair of shorts.
“This is the first time I’ve ever done anything for a hotel property. I’m very proud of it because my family was in the fur business on Lincoln Road in Miami for many years,” said Dein, who will host media breakfast at the penthouse suits of W South Beach on June 28.
This is Dein’s second encounter with the luxury hotel chain. In March, she was a CFDA Incubator participant in the inspirational trip for spring 2014 that took her to W St. Petersburg.