HORSING AROUND: Ariana Rockefeller is looking to claim a piece of the accessory business’ widely spread pie. The designer, who privately retails a namesake apparel collection, will launch a range of equestrian-inspired handbags for fall 2016 with design insight from a Reed Krakoff alum. Unlike with her apparel, Rockefeller will wholesale the bags — with buyers’ meetings beginning on Monday.
The line, priced from $695 for a clutch to $2,300 for an ostrich skin tote, will be produced in Brooklyn.
Bassam Ali, a former division vice president at Coach and later handbags director at Reed Krakoff, worked with Rockefeller on the new line’s design and production model via his proprietary accessories manufacturing firm The Sample Room.
Rockefeller said of the launch: “I wanted something to represent my brand and saw a need for a really chic carryall tote to go from horse shows, back to the city and be effortless between the two.
“I think it fills a need in the market for accessible luxury with an equestrian feeling — it’s really authentic to who I am.”