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Ashley Greene is happy that she was able to play a vampire instead of a werewolf in the “Twilight” movies. When werewolves morph from human to canine, “you ruin all your clothes and, as a fashion lady, I wouldn’t be happy with that.”
What she is happy about is being the new face of DKNY and DKNY Jeans.
This story first appeared in the December 23, 2011 issue of WWD. Subscribe Today.
An advance look at the global spring ad campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, was offered this week in the heart of Times Square. For the official unveiling, Greene rode a double-decker tour bus to the tourist hub Thursday morning, stopping traffic and causing onlookers to whip out their smartphones for a double shot of Greene and Greene.
“This is very cool,” she said. “There are a lot of firsts for me here today. It’s my first photo op in Times Square, my first time on one of these buses and my first billboard for DKNY Jeans. It’s an exciting day.”
Dressed in a striking red fake fur jacket, dark denim boot-cut jeans and black suede booties — all DKNY, of course — the actress seemed a bit overwhelmed by how well the campaign shots looked. “They turned out great,” she said. “They’re such talented photographers and really captured the essence of New York.”
In addition to the jeans that she wears in one of the two Times Square billboards, Greene also said she loves the “movement” of DKNY dresses that she wears in other shots, because they’re so “easy, carefree and beautiful.”
Greene, who is also an ambassador for Mark cosmetics, said she’s happy that the two brands she works with are so complementary. “They pair together nicely,” she said. “They reach the same demographic — young and carefree. And they both provide a positive message of empowerment for women.”
Greene herself feels empowered these days by the sheer volume of work she’s doing. Next up is a guest-starring stint on the ABC series “Pan Am,” where she plays Amanda, the old flame of Ted, one of the stars. “They reconnect and it’s like a romantic triangle,” she said, noting that she particularly enjoyed playing a character from the Sixties.
For next year, she has several film projects already in the can, including “Butter,” to be released March 16; “The Apparition,” due out Aug. 24, and “Olivia Twisted,” scheduled for a 2013 release. And, of course, there’s the final installment of the “Twilight” franchise, “The Twilight Saga: Breaking Dawn — Part 2,” being released Nov. 16. “I’ll be doing a lot of press next year,” she said.
“I go crazy if I’m not working all the time,” she said. “I can vacation for around seven days and that’s it. It’s just unnatural for me to sit around.”
So is she sad that the “Twilight” series has come to an end? “We’re in a state of denial about it,” she said. “We’re still enjoying everything about the most recent release. It’s great that the movie was so well received and the fan base is still so passionate. But next year, when the final film is released, then it’ll be like, ‘Whoa, it’s really over.’ But it’s happening in increments, so that makes it easier.”
Even so, Greene will be forever grateful for the opportunity that the “Twilight” films have given her. “It’s been a great jumping pad for us,” she said. “It’s really changed our lives. So it’ll be hard, but I’m keeping a very positive outlook about it. I’ve been captured on film forever, and the relationships that I developed with [my co-stars] are not going anywhere.”
The full DKNY advertising campaign featuring Greene will roll out beginning in early January.