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Italian fashion label Au Jour le Jour has signed a three-year licensing agreement with UCW Unique Children Wear for the production and worldwide distribution of the new “Au Jour le Jour Petits” line.

This will feature ready-to-wear collections for both boys and girls from ages 2 to 14.

The first collection, which includes casual pieces, including T-shirts, sweatshirts, shorts and bombers, all printed with the brand’s signature bold, pop prints, debuted on Thursday at the Pitti Bimbo international children’s wear trade show, closing in Florence on Saturday.

UCW Unique Children Wear, which is controlled by Zeis Excelsa and Tessilform, already manufactures and distributes the children’s collections of a range of fashion labels, including Dirk Bikkembergs, Patrizia Pepe and Marcelo Burlon County of Milan.

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