A|X Armani Exchange is getting ready for summer with the launch of a Color Flash watch and sunglass collection. The products, which will be available in five matching neon colors, will make their debut in May and retail for $100 for the watches and $95 for the sunglasses. They will be sold at A|X stores and online as well as at select department and specialty stores.
The watches are being offered in either gray with a neon logo stripe on the face and neon hands, or white with a neon dial. Both have 44-mm. cases with solid straps and a corresponding neon stripe on the outer sides.
The compact, foldable sunglasses feature gray matte square frames with bright neon accents on the front and temple and come with a lightweight case.
To help drum up interest in the products, the company will host its fourth annual A|X Armani Exchange Neon Carnival during the Coachella music festival in California on April 13.