James Franco Directs Video for Gucci

“Techno Color Sunglasses,” which promotes the house’s new eyewear collection, makes its debut this month.

A still from the Gucci's "Techno Color Sunglasses" video.

BACK AGAIN: Gucci is continuing its collaboration with James Franco. The American actor, who is the face of the Gucci Made to Measure fragrance for men, has directed “Techno Color Sunglasses,” a video making its debut this month, which promotes the Florentine house’s new eyewear collection, produced and distributed by Italian manufacturer Safilo.

The spotlight is on the Gucci Techno Color frames. Filmed at Los Angeles’ Chateau Marmont hotel, the short movie shows Franco himself involved in a game of seduction with model Natalia Bonifacci in a retro atmosphere.

This story first appeared in the April 7, 2014 issue of WWD.  Subscribe Today.

RELATED CONTENT: Gucci RTW Fall 2014 >>

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus