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Travel is the theme of Bally’s new spring advertising campaign, which will be unveiled on the label’s Web site on Thursday.

Shot by fashion photographer Alasdair McLellan, the images feature models Edita Vilkeviciute and Clement Chabernaud, who sport some of the most well-known pieces of the Swiss brand’s lineup designed by Pablo Coppola. These span from sharp tailoring to sporty looks with an outdoorsy feel.

Conceived by Franck Durand, artistic director of Paris-based creative design studio Atelier, the striking, colorful advertising campaign was photographed in the streets of London.

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