Balmain's children's line

YOUNG AT HEART: One can never be too young for fierce fashions. Olivier Rousteing and Balmain are launching a children’s line in June, initially at Balmain boutiques and online at, WWD has learned.

Instead of farming out the range to a licensee, as many designer companies do, Balmain’s 55-piece collection, for boys and girls ages six to 14, is to be produced in-house.

Styles riff on Rousteing’s men’s and women’s runway shows over the past five years.

“These are the same looks that, over the years, moms and dads have repeatedly pleaded with me to produce for their kids,” said the designer, who has Kim Kardashian on speed dial.

The offering includes jeans in Japanese denim, quilted perfectos, peacoats, a white tuxedo jacket, a fur coat, an embroidered cavalry jacket, a zebra-patterned top and a selection of shoes miniaturized from the runway. Retail prices range from 190 euros, or $205 at current exchange rates, for a sleeveless patterned T-shirt to 5,500 euros, or $5,950, for an embroidered black dress.

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