Barneys New York’s bi-annual warehouse sale is going online, now shoppable to those living outside New York City for the first time. The physical sale will still be held at the retailer’s Co-op location in New York City’s Chelsea neighborhood from August 23 to Sept. 3, but the store is urging shoppers to sign up for early access to the sale at barneyswarehouse.com. “It fits with our strategy to build all of these digital properties. Off-price is a part of our business and [we] felt that it should be present online as well as in our physical stores. Our customer expects a true omnichannel experience,” Daniella Vitale, chief Merchant, executive vice president, Barneys New York told WWD about the decision to take the sale digital.
July 19, 2012