Following successful collaborations with DKNY and Erickson Beamon, accessories e-tailer BaubleBar is putting the spotlight back on designers. The site will launch a new feature Thursday called Designer Pop-Ups, featuring limited-availability collections of well-known brands like Helen Ficalora, Bing Bang and Gemma Redux as well as lesser known, up-and-coming talent. A new designer collection will launch every Thursday and live on the site for a month, and each pop-up boasts exclusive prices and products.
“We have spent the past 14 months building a truly incredible network of designer partners and wanted to more actively support that network,” said Amy Jain, BaubleBar’s co-founder. “Our fans really trust us as their source for fashion jewelry, so it seemed like a natural progression to be telling them about the designers we think they should know about.”
“These are designers that have unique and interesting points of view, not to mention great stories,” said Shoshanna Fischhoff, the site’s fashion director. BaubleBar will support the designers through all of its social media channels, offering interactive activities like Facebook chats and Twitter trivia contests for fans.