East Coast beachwear brand Faherty will open its fourth store and second location in California on Aug. 24 at the newly renovated Lido Marina Village in Newport Beach. It’s the fourth brick-and-mortar opening for the two-year-old brand — New York’s SoHo opened in April 2014, followed by Nantucket, Mass., and Malibu, Calif., in May of this year. The 625-square-foot boutique at 3416 Via Oporto is located in the pedestrian-friendly village at the entrance to Lido Isle in Newport Beach. Other Lido Marina Village tenants include Clare Vivier, Aesop and Planet Blue.
“The Lido Marina Village’s one-of-a-kind waterfront locale, coupled with our well-established online and wholesale presence, made the decision to open our second California location here an easy one,” said Mike Faherty, who cofounded the brand with his twin brother, Alex, in 2013. “We’re excited by the caliber of like-minded emerging brands in this historic shopping village.”
Faherty at Lido Marina Village will showcase the brand’s men’s and women’s ready-to-wear collections and the eco-friendly swimwear line, beach blankets and ponchos, retailing for $58 to $250, plus a selection of accessory brands and beach essentials.
The Faherty’s mother, Ninie Norris, and design partner Ryan Lawson oversaw all retail construction, development and interior design. giving the space, one of several converted boat houses on the marina boardwalk, a vintage nautical theme. The decor features reclaimed barn wood, archival photographs, vintage surfboards and maritime-themed antiques. Los Angeles artist Abel Macias decorated the store’s accent beams with bright blue fish murals.
Mike and Alex, both 33, launched their brand after leaving corporate positions in private equity and Ralph Lauren, respectively. The company’s headquarters are based inside the SoHo store at 102 Thompson Street. Growing up on the beaches of Spring Lake, N.J., the surf enthusiasts dreamed of designing a stylish, comfortable clothing line that would complement their love of outdoor adventure. The premium contemporary clothing uses primarily sustainable fabrics, including organic cotton, true indigo dyes and swimwear derived from recycled plastic bottles. The casual men’s and women’s looks center around ethnic-inspired prints, sun-faded hues and soft pre-washed textiles.