HEADING WEST: Angelenos are getting Beautified. Founded by Hannah Bronfman, Annie Evans and Peter Hananel, the app that allows its users to book same- and next-day beauty services on mobile devices extended from New York to Los Angeles on Monday. Several different kinds of services can be booked through Beautified, including haircuts, blowouts, pedicures, facials, massages and wax treatments. In New York, where there are around 15,000 Beautified users, the number-one service booked is a blowout and the number-two is a Brazilian bikini wax. In Los Angeles, 25 spas and salons have signed up to be a part of Beautified at the outset, about half as many as are available on the app in New York. Among those in L.A. are Meche Salon, Kate Somerville, Anastasia Beverly Hills, Eden by Eden Sassoon, Nine Zero One, The Arcona Studio, Andy Lecompte Salon and the Hotel Bel-Air Spa by La Prairie. Celebrating the launch of Beautified over munchies Friday at Bouchon Bakery in Beverly Hills, Evans said she’d just gotten a manicure at Eden by Eden Sassoon in West Hollywood. “You can get your nails done there while you are getting your blowout, and it is an amazing value,” she said. Bronfman is a fan of Meche Salon in Beverly Hills. “There’s commotion there. You feel like you are part of the hustle and bustle, and someone famous is always in there,” she said. Right after Los Angeles, Beautified is launching in San Francisco, where it has secured 30 salon and spa participants. Washington, D.C., is on deck later this month, and Miami and Dallas are among the cities that will follow with Beautified functionality.
October 8, 2013